Mobile Optimized Websites Matter!
April Vermillion, Get Real Marketing
In a young and technologically savvy town like Denver, it just doesn’t make good business sense to not to optimize your website for mobile. Most viewers — 57 percent, according to this recent article in Huffington Post — will abandon your website if it takes more than three seconds to load! Add hard to read screens and poor navigation to the mix, and you are potentially losing business every day you don’t address this issue.
Because mobile devices are small and portable, users tend to browse on them whenever they have a free moment — during television commercials, at the grocery check-out, while waiting for the kids to get out of school. You want to be there when your potential client is, ready to capture their attention.
Engage Your Brand
Gone are the days when being distant created an air of authority. Today’s client expects to interact with a real estate broker who engages them with relevant content and regular updates. And consider this — a broker who is on top of the latest technology has effectively branded themselves as a broker who is on top of the real estate market as well.
Reduce User Frustration
Remember the lead statistic in this piece? You have just a few seconds to impress your audience. You need to make sure that your website
- Loads quickly.
- Contains easy to find contact information.
- Doesn’t require Flash or annoying add-ons.
- Looks great on the small screen.
Optimizing your website for mobile means that you can get the attention of the biggest number of viewers and keep them around long enough to convert them into clients. And that’s the whole reason you are online to begin with.
Need advice or help with your website?
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