Wonder what is being said about you in the cyber-sponline reputation - get real marketinghere? You should! Online reputation management is starting to be taken seriously by more than just corporations. If you are set up on real estate websites like ZillowNeighborCity.com, or Google Places and Yelp…what past clients say about you is beyond your control.

Michael Mulholland of Commstar International is an online reputation expert in Denver, handling large companies throughout the metro area. I recently attended one of his workshops. His rule of thumb: for every bad review, you need ten 5-star reviews.
But how do you know someone has given you a bad review?  There’s several ways to find out.  Setting up a Google Alert is an easy first step. Through email, Google will notify you immediately of any new mentions of your name on most of the internet. It does not alert you about Google Places or Bing reviews. So if you’ve registered your business on search engines like this, you’ll need to manually check them.

Here’s a quick tutorial on how to set up a Google Alert.

Of course the best way to protect your reputation is to be pro-active! Collecting client quotes, asking raving fans to recommend you on Zillow, LinkedIn or Facebook can reinforce you as an expert. And if you need professional help, I recommend consulting Michael Mulholland!

April Vermillion - Get Real Marketing


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